KELVS Keratin Hair Masque | Hydrolyzed Keratin, Coconut & Castor Oil | Repair, Frizz Control & Breakage

Targets: Frizz, Breakage, Dryness, Heat Damage, Dull & Weakened Hair

pH: 6.0

Format: Deep Conditioning Hair Masque

Key Ingredients: Hydrolyzed Keratin, Behentrimonium Methosulfate, Coconut Oil, Castor Oil

Suited For: All Hair Types — Especially Damaged, Frizzy, Dry & Chemically Treated Hair

About KELVS Keratin Hair Masque

KELVS Keratin Hair Masque is a luxurious, deep conditioning treatment formulated with Hydrolyzed Keratin, Behentrimonium Methosulfate, Coconut Oil, and Castor Oil — a precisely chosen blend of protein, conditioning, and nourishing ingredients that work together to repair damage, eliminate frizz, and rebuild hair strength from within. Designed to deliver salon-quality results at home, this masque goes far beyond surface conditioning — it actively restores the hair's internal structure for results that are visible, lasting, and genuinely transformative.

If your hair is struggling with frizz, breakage, dryness, heat damage, or the cumulative effects of chemical treatments — KELVS Keratin Hair Masque is the weekly reset your hair routine has been missing.

Why Hydrolyzed Keratin?

Hydrolyzed Keratin is the most important ingredient in this masque — and the reason it delivers results that standard conditioners simply cannot. Keratin is the primary structural protein that hair is made of, accounting for approximately 95% of the hair fiber. Heat styling, chemical treatments, UV exposure, and mechanical damage all degrade this protein structure — leaving hair weak, porous, frizzy, and prone to breakage. Hydrolyzed Keratin has been broken down into small enough molecules to actually penetrate the hair shaft and deposit inside the cortex — rebuilding the protein bonds that damage has broken:

• ✅ Penetrates the hair shaft to repair internal protein loss
• ✅ Rebuilds broken protein bonds caused by heat, chemicals and UV damage
• ✅ Dramatically reduces frizz by filling gaps in the hair cuticle
• ✅ Restores strength and resilience — reduces breakage with consistent use
• ✅ Improves hair elasticity — hair stretches without snapping
• ✅ Leaves hair visibly smoother, shinier and more manageable

Why Behentrimonium Methosulfate?

Behentrimonium Methosulfate (BTMS) is a premium plant-derived conditioning agent widely used in professional hair care — and considered one of the safest and most effective detangling and softening ingredients available. Unlike harsher quaternary ammonium compounds, BTMS is exceptionally mild, non-irritating, and biodegradable. It works by depositing a smooth conditioning layer along the hair shaft that dramatically reduces friction, eliminates tangles, and leaves hair feeling silky without heaviness:

• ✅ Plant-derived — gentle, biodegradable and skin-safe
• ✅ Eliminates tangles and knots for effortless post-wash detangling
• ✅ Smooths the hair cuticle for a silky, frizz-free finish
• ✅ Reduces static and flyaways
• ✅ Delivers deep conditioning without heaviness or buildup
• ✅ Enhances the deposit and effectiveness of other conditioning ingredients

Why Coconut Oil?

Coconut Oil is one of the very few oils scientifically proven to penetrate the hair shaft rather than simply coating the surface. Its small molecular size and high affinity for hair proteins — particularly its lauric acid content — allows it to travel inside the hair fiber where it reduces protein loss during washing, seals in moisture, and provides a protective layer against environmental and mechanical damage:

• ✅ One of the only oils clinically proven to penetrate inside the hair fiber
• ✅ Reduces protein loss during washing — key for damaged and treated hair
• ✅ Deeply nourishes dry, brittle and porous hair from within
• ✅ Seals the cuticle to lock in moisture and reduce frizz
• ✅ Provides a natural protective layer against heat and environmental damage

Why Castor Oil?

Castor Oil is a thick, nutrient-rich oil uniquely high in ricinoleic acid — a rare omega-9 fatty acid that makes up approximately 90% of its composition. This gives Castor Oil exceptional sealing, strengthening, and scalp-nourishing properties that complement the penetrating action of Coconut Oil. In KELVS Keratin Hair Masque, Castor Oil works as a heavy-duty moisture sealant — locking in all the hydration, protein, and nourishment delivered by the other ingredients:

• ✅ Seals moisture into the hair shaft for long-lasting hydration
• ✅ Strengthens hair strands and reduces split ends
• ✅ Adds thickness, weight, and body to fine or limp hair
• ✅ Nourishes the scalp and supports healthy hair growth environment
• ✅ Exceptional emollient — leaves hair feeling intensely soft and smooth

pH 6.0 — Balanced for Deep Treatment

Hair and scalp function optimally at a slightly acidic pH of 4.5–5.5. KELVS Keratin Hair Masque is formulated at pH 6.0 — a carefully chosen balance that keeps the hair cuticle sufficiently open to allow deep penetration of Hydrolyzed Keratin and conditioning oils during the treatment period, while remaining gentle enough not to cause cuticle damage or irritation. Rinsing with cool water after treatment helps close the cuticle and seal in all the benefits delivered during the masque.

• ✅ Visibly eliminates frizz and flyaways after a single use
• ✅ Deeply repairs damage caused by heat, chemicals and UV exposure
• ✅ Rebuilds internal hair protein structure with Hydrolyzed Keratin
• ✅ Significantly reduces breakage and split ends
• ✅ Restores softness, shine and manageability to dull, dry hair
• ✅ Improves hair elasticity — prevents snapping during styling
• ✅ Effortless detangling — eliminates post-wash knots and tangles
• ✅ Salon-quality deep treatment results at home
• ✅ Suitable for all hair types including chemically and color-treated hair

⚠️ Pro Tip: For maximum results, apply KELVS Keratin Hair Masque and cover hair with a shower cap for 20–30 minutes before rinsing. The warmth created under the cap opens the cuticle further, allowing Hydrolyzed Keratin and conditioning oils to penetrate more deeply for significantly better results.

Full Ingredient List (INCI)

Water (Aqua), Stearyl Alcohol, Cetyl Alcohol, Liquid Paraffin, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Hydrolyzed Keratin, Cetrimonium Chloride, Glycerin, Propylene Glycol, Polyquaternium-7, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin.

How to Use KELVS Keratin Hair Masque

1. Shampoo hair first with KELVS Detangle Shampoo and rinse thoroughly
2. Gently squeeze out excess water — hair should be damp but not dripping
3. Section hair and apply a generous amount of KELVS Keratin Hair Masque from mid-lengths to ends — avoid the scalp if your hair is fine or oily
4. Use a wide-tooth comb to distribute the masque evenly through every strand
5. Cover with a shower cap and leave on for 20–30 minutes — the warmth maximizes penetration of Keratin and conditioning oils
6. For intensive repair, wrap a warm towel over the shower cap during treatment — the additional heat further opens the cuticle for deeper penetration
7. Rinse thoroughly with cool water — cool water closes the cuticle and seals in all the treatment benefits
8. Do not shampoo after rinsing — this removes the conditioning benefits just deposited
9. Gently squeeze out water and detangle with a wide-tooth comb while still wet
10. Use once or twice weekly for damaged or very dry hair, or every 1–2 weeks for maintenance

Frequently Asked Questions

Q: What is Hydrolyzed Keratin and how is it different from a regular hair mask?

Hydrolyzed Keratin is actual hair protein — broken down into small enough molecules to penetrate inside the hair shaft rather than just sitting on the surface. Most regular conditioners and hair masks work on the outside of the hair fiber, temporarily coating the cuticle to create softness and shine. KELVS Keratin Hair Masque goes further — the Hydrolyzed Keratin deposits inside the cortex, physically replacing the protein that damage has removed and rebuilding the hair's internal structure. This is why the results are more durable and more transformative than standard conditioning treatments.

Q: How often should I use KELVS Keratin Hair Masque?

For damaged, dry, or chemically treated hair — use once or twice per week for the first 4–6 weeks to rebuild protein levels and restore moisture balance. Once hair is in a healthier condition, reduce to every 1–2 weeks as a maintenance treatment. Fine or low-porosity hair types should start with once per week to avoid protein overload, which can temporarily make hair feel stiff or brittle.

Q: Why should I rinse with cool water after the masque?

Cool water causes the hair cuticle to contract and close — sealing in all the Hydrolyzed Keratin, Coconut Oil, Castor Oil, and conditioning agents that have been deposited during the treatment. Rinsing with warm or hot water keeps the cuticle open, allowing much of what you just applied to rinse away. Always finish with a cool water rinse for maximum moisture retention, frizz control, and shine after using KELVS Keratin Hair Masque.

Q: Can I use this masque on color-treated or chemically processed hair?

Yes — and color-treated hair is one of the most ideal use cases for KELVS Keratin Hair Masque. Chemical coloring, bleaching, and perming processes break down the hair's internal keratin structure, leaving it porous, weak, and prone to frizz and breakage. KELVS Keratin Hair Masque directly addresses this by replenishing the protein that chemical processes strip away. The pH 6.0 formula is also gentle enough not to interfere with color molecules or cause additional cuticle damage.

Q: Why does Coconut Oil work better than other oils for damaged hair?

Most oils — including Argan, Jojoba, and Almond Oil — have molecules too large to penetrate inside the hair fiber. They work by coating the outside of the hair shaft, which provides shine and some protection but does not address internal damage. Coconut Oil's unique molecular structure and high lauric acid content gives it a strong affinity for hair proteins, allowing it to penetrate inside the hair fiber — reducing internal protein loss during washing and delivering nourishment where other oils simply cannot reach.

Q: What is the difference between KELVS Keratin Hair Masque and a regular conditioner?

A regular conditioner is designed for use after every wash — it is a lighter, faster-acting product that smooths the cuticle and adds temporary softness and manageability. KELVS Keratin Hair Masque is a concentrated deep treatment designed for weekly or bi-weekly use. It contains significantly higher levels of active ingredients — particularly Hydrolyzed Keratin and nourishing oils — that require a longer contact time to fully penetrate and repair. Think of your conditioner as daily maintenance and KELVS Keratin Hair Masque as your weekly intensive repair treatment.

Q: Is KELVS Keratin Hair Masque suitable for fine hair?

Yes, with a slightly adjusted approach. For fine hair, apply KELVS Keratin Hair Masque from mid-lengths to ends only — avoiding the roots and scalp where the weight of the oils can make fine hair appear flat or greasy. Start with a 15-minute treatment time rather than the full 30 minutes, and use once per week rather than twice to find the right balance for your hair's weight and protein needs.

Q: Is KELVS Keratin Hair Masque available across Pakistan?

Yes. KELVS delivers across Pakistan. Order directly from our website or find us on Daraz.