KELVS Gentle Cleanser | Sodium Lauroyl Sarcosinate & Coco Glucoside | Sulfate-Free Daily Cleanse

Targets: Impurities, Excess Oil, Makeup Residue, Uneven Skin Texture, Skin Barrier Disruption

pH: 7.0–8.0

Format: Gel Cleanser

Key Ingredients: Sodium Lauroyl Sarcosinate, Coco Glucoside

Free From: SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate)

Suitable For: All Skin Types — Including Sensitive, Dry & Acne-Prone Skin

About KELVS Gentle Cleanser

KELVS Gentle Cleanser is a sulfate-free daily face wash formulated with Sodium Lauroyl Sarcosinate and Coco Glucoside — two of the mildest and most skin-compatible surfactants available in modern skincare. Completely free from harsh sulfates like SLS and SLES, KELVS Gentle Cleanser delivers a thorough, effective cleanse without stripping your skin's natural moisture barrier, causing tightness, or triggering irritation.

Your cleanser is the foundation of your entire skincare routine — and getting it right matters more than most people realize. A harsh, sulfate-heavy cleanser disrupts the skin barrier, strips natural oils, and leaves skin vulnerable to dehydration and sensitivity. KELVS Gentle Cleanser takes a different approach — clean skin that still feels like your skin, not like it has been scrubbed raw.

Why Sodium Lauroyl Sarcosinate?

Sodium Lauroyl Sarcosinate is a gentle amino acid-derived surfactant that cleanses effectively without the aggression of sulfates. It lifts dirt, oil, and impurities from the skin surface while maintaining the integrity of the skin's natural moisture barrier. Its mild nature makes it suitable for sensitive, dry, and compromised skin types — delivering a rich, smooth lather without the harshness of SLS or SLES:

• ✅ Derived from amino acids — naturally skin-compatible
• ✅ Cleanses thoroughly without stripping natural oils
• ✅ Produces a smooth, luxurious lather without sulfates
• ✅ Maintains skin barrier integrity during cleansing
• ✅ Mild enough for daily use on all skin types

Why Coco Glucoside?

Coco Glucoside is a plant-derived, biodegradable surfactant made from coconut oil and fruit sugars. It is one of the gentlest cleansing agents available — ranked among the lowest irritancy surfactants in cosmetic science. It works synergistically with Sodium Lauroyl Sarcosinate to boost cleansing efficacy, improve lather quality, and add a conditioning effect that leaves skin feeling soft rather than tight after washing:

• ✅ Plant-derived and biodegradable — gentle on skin and environment
• ✅ Enhances lather without increasing irritation
• ✅ Conditioning effect leaves skin soft and comfortable post-cleanse
• ✅ Extremely low irritancy — safe for sensitive and reactive skin
• ✅ Works in synergy with Sodium Lauroyl Sarcosinate for a complete cleanse

Why Sulfate-Free Matters

Most mainstream face washes rely on SLS (Sodium Lauryl Sulfate) or SLES (Sodium Laureth Sulfate) to create a foamy lather. While effective at removing dirt, these sulfates are non-selective — they strip everything including your skin's natural oils and disrupt the acid mantle that protects against bacteria, pollution, and moisture loss. Over time, this leads to chronic dryness, increased sensitivity, and a compromised skin barrier that makes every other skincare product work less effectively. KELVS Gentle Cleanser delivers the same satisfying clean — without any of that damage.

• ✅ Thoroughly removes impurities, excess oil and makeup residue
• ✅ Cleanses without stripping or disrupting the skin barrier
• ✅ No tightness, dryness or irritation after washing
• ✅ Prepares skin optimally for serums and moisturizers
• ✅ Smooth, luxurious lather — no sulfates needed
• ✅ 100% free from SLS and SLES
• ✅ Suitable for daily use morning and night
• ✅ Safe for sensitive, dry, oily, combination and acne-prone skin

⚠️ Note: KELVS Gentle Cleanser is formulated at pH 7.0–8.0, which is ideal for effective sulfate-free cleansing. If you are using pH-sensitive actives like Vitamin C, AHAs or BHAs in your routine, always apply them after cleansing and allow your skin's pH to naturally rebalance for a few minutes before applying your serums

How to Use KELVS Gentle Cleanser

1. Wet your face with lukewarm water — avoid hot water as it strips natural oils
2. Dispense a small amount — roughly the size of a 10 rupee coin — onto your palm
3. Lather between your palms and apply to face in gentle circular motions
4. Massage for 30–60 seconds to allow the surfactants to fully lift impurities
5. Rinse thoroughly with lukewarm water until no residue remains
6. Pat dry gently with a clean towel — do not rub
7. Immediately follow with your KELVS serum and moisturizer while skin is still slightly damp
8. Use every morning and night as the first step of your skincare routine

Frequently Asked Questions

Q: What makes KELVS Gentle Cleanser different from regular face washes?

Most regular face washes use SLS or SLES — harsh sulfate detergents that create foam but strip the skin's natural oils and damage the moisture barrier over time, leaving skin dry, tight, and sensitized. KELVS Gentle Cleanser uses amino acid-derived and plant-based surfactants instead, which cleanse just as effectively without any of that damage. The result is clean, balanced skin that feels comfortable and nourished — not stripped — after every wash.

Q: Will KELVS Gentle Cleanser remove makeup?

Yes — for everyday makeup including foundation, BB cream, and light eye makeup. For heavy or waterproof makeup, we recommend using a dedicated micellar water or cleansing balm first, then following with KELVS Gentle Cleanser as your second cleanse. This double cleansing method ensures all traces of makeup, sunscreen, and impurities are fully removed before your serum routine begins.

Q: Is KELVS Gentle Cleanser suitable for acne-prone skin?

Yes. Harsh sulfate cleansers are actually a common but overlooked trigger for acne — they strip natural oils, which signals the skin to overproduce sebum in compensation, leading to more breakouts. KELVS Gentle Cleanser cleanses without this disruption, helping to keep sebum production balanced. It also preps clean, pH-balanced skin for acne-targeting actives like the KELVS BHA Salicylic Acid Serum, allowing them to absorb and work more effectively.

Q: Why does my cleanser's pH matter?

Your skin has a natural pH of around 4.5–5.5 — slightly acidic — which protects against bacteria, pollution, and moisture loss. A high-pH cleanser can temporarily disrupt this balance, making skin more vulnerable and reducing the effectiveness of pH-sensitive actives like Vitamin C and AHAs applied afterward. We recommend waiting a few minutes after using KELVS Gentle Cleanser before applying your serums, allowing your skin's pH to naturally rebalance for optimal absorption.

Q: Can I use KELVS Gentle Cleanser twice a day?

Yes. KELVS Gentle Cleanser is mild enough for twice-daily use — morning and night. In the morning it removes overnight sebum and product residue. At night it removes SPF, pollution, makeup, and daily buildup. Its gentle formula ensures daily double use does not cause over-cleansing, dryness, or barrier disruption — a common problem with sulfate-based cleansers used twice daily.

Q: How does KELVS Gentle Cleanser fit into the full KELVS routine?

KELVS Gentle Cleanser is always the first step — it preps a clean, balanced canvas for everything that follows. After cleansing, apply your targeted KELVS serum based on your skin concern: the Niacinamide Serum for pores and oil control, the Vitamin C Serum for brightening, the Hydration Serum for dryness, or the BHA Salicylic Acid Serum for acne. Seal everything in with a moisturizer and SPF in the morning.

Q: Is KELVS Gentle Cleanser available across Pakistan?

Yes. KELVS delivers across Pakistan. Order directly from our website or find us on Daraz.